9 Sections
34 Lessons
Lifetime
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Buổi 1 - Warming up
5
1.1
1.1 – Warming up: Questions
1.2
1.2 – Warming up: Materials
1.3
1.3 – Warming up: Answers
1.4
1.4 – Circle of Work & Circle of Trust
1.5
1.5 – Handout
Buổi 2 - Impacts of External Relations on Business Development
2
2.1
2.1 – Impacts of External Relations on Business Development
2.2
2.2 – Scope of course
Buổi 3 - Vietnam Press
3
3.1
3.1 – Vietnam Press Overview
3.2
3.2 – PR Pocket: Working with the Press
3.3
3.3 – Working process
Buổi 4 - Regulators, Government & Other Groups
3
4.1
4.1 – Functional Regulators
4.2
4.2 – Government
4.3
4.3 – Community Groups, Experts & Influencers
Buổi 5 - Relationship Building Overview
2
5.1
5.1 – 3 Pillars of Relationship Building
5.2
5.2 – Relationship Management Plan
Buổi 6 - The importance of PR Planing in Relationship Building
3
6.1
6.1 – Personal relationship precedes Professional projects or vice versa?
6.2
6.2 – PR Role in 3 Types of Professional Projects
6.3
6.3 – Identifying relevant relationships to influence target consumers
Buổi 7 - PR Plan
4
7.1
7.1 – PR Plan: Strategic House Overview
7.2
7.2 – PR Plan: Strategic House Examples
7.3
7.3 – PR Plan: Campaign Plan
7.4
7.4 – PR Plan: Content Plan
Buổi 8 - PR Plan Execution
5
8.1
8.1 – Content Execution
8.2
8.2 – Campaign Roadmap, KPI & Monitoring
8.3
8.3 – Setting KPIs
8.4
8.4 – Event Execution
8.5
8.5 – Production Execution
Buổi 9 - Reference
7
9.1
9.1 – Initial Media Clipping
9.2
9.2 – Client Brief
9.3
9.3 – Event Brief
9.4
9.4 – Event Flow
9.5
9.5 – Event Plan
9.6
9.6 – Event Cost
9.7
9.7 – Campaign Report
Khóa Học PR Plan & Media Relations Management Brandcamp
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