6 Sections
23 Lessons
Lifetime
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Buổi 1 - Introduction
2
1.1
1.1 – Introduction
1.2
1.2 – Shopper MIA: Handout
Buổi 2 - Shopper Fundamentals
3
2.1
2.1 – Consumer vs Shopper
2.2
2.2 – Consumer Insight vs Shopper Insight
2.3
2.3 – The Importance of Shopper Insight
Buổi 3 - Channel Fundamentals
4
3.1
3.1 – Retail Channel Landscape
3.2
3.2 – Channel Definition & Segmentation
3.3
3.3 – Channel Role
3.4
3.4 – Omni-channel Management
Buổi 4 - Shopper Understanding: Shopper Insight
2
4.1
4.1 – Role of Trade Marketing in Consumer Journey
4.2
4.2 – Breaking Down Shopper Insight
Buổi 5 - Shopper Understanding: From Profile to Insight
6
5.1
5.1 – Shopper Profile
5.2
5.2 – Shopper Mission Deep Dive: 7 Types of Shopper Missions
5.3
5.3 – Shopper Mission Deep Dive: Mapping to Channel
5.4
5.4 – Shopper Mode Deep Dive
5.5
5.5 – Shopper Insight: Exercise
5.6
5.6 – Shopper Insight: Exercise (Material)
Buổi 6 - Action
6
6.1
6.1 – Key In-store Elements to Influence Purchase
6.2
6.2 – In-store Action: Assortment
6.3
6.3 – In-store Action: Merchandising
6.4
6.4 – In-store Action: In-store Communication
6.5
6.5 – In-store Action: Trade Activation
6.6
6.6 – In-store Action: Promotion
Khóa Học Tâm Lý Người Mua Hàng – Shopper MIA Brandcamp
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