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10 Sections
34 Lessons
Lifetime
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Buổi 1 - Introduction
2
1.1
1.1 – Introduction
1.2
1.2 – Handout
Buổi 2 - AARRR Framework
3
2.1
2.1 – Growth Marketing vs. Digital Marketing
2.2
2.2 – AARRR Framework
2.3
2.3 – Channel Roadmap: Navigating growth stage by stage
Buổi 3 - Conversion Funnel
1
3.1
3.1 – Conversion Funnel
Buổi 4 - Stage 1: Acquisition
6
4.1
4.1 – What is Acquisition?
4.2
4.2 – Bullseye Framework
4.3
4.3 – Metrics in Accquisition
4.4
4.4 – Exercise: Channel performance and budget allocation
4.5
4.5 – Factors when choosing acquisition channels
4.6
4.6 – Framework you need for Acquisition
Buổi 5 - Stage 2: Activation
5
5.1
5.1 – What is Activation?
5.2
5.2 – Onboarding process
5.3
5.3 – Examples of Onboarding Process
5.4
5.4 – Metrics in Activation
5.5
5.5 – User experience challenges with onboarding
Buổi 6 - Stage 3: Retention
5
6.1
6.1 – What is Retention?
6.2
6.2 – What is Cohort Analysis?
6.3
6.3 – Examples: Way to retain users
6.4
6.4 – Metrics for Retention Rate
6.5
6.5 – Tactics to drive retention
Buổi 7 - Stage 4: Revenue
8
7.1
7.1 – What is Revenue?
7.2
7.2 – Step 1: Understand your audience
7.3
7.3 – Bonus: Ideal Customer Profile (ICP)
7.4
7.4 – Step 2: Choose the right monetization model
7.5
7.5 – Example of choose the right monetization model
7.6
7.6 – Step 3: Optimize the conversion rate
7.7
7.7 – Rationale to set up pricing
7.8
7.8 – References: 5 Ways to Build a $100 Million SaaS Company with Christoph Janz
Buổi 8 - Stage 5: Referral
2
8.1
8.1 – What is Referral?
8.2
8.2 – Example: How Loom did referral?
Buổi 9 - Measurement
1
9.1
9.1 – Measurement
Buổi 10 - Career Optimization
1
10.1
10.1 – Career Optimization
Khóa Học Framework for Growth Manager: Khung Tư Duy Tăng Trưởng
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